Seven Lucky Gods

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Mark Cartwright
published on 24 June 2013
Available in other languages: Portuguese
Shichifukujin (by Samurai Shiatsu, CC BY-SA)
Samurai Shiatsu (CC BY-SA)

In Japanese folklore the Shichifukujin are the Seven Lucky Gods who may also be known as the Seven Gods of Happiness or the Seven Gods of Good Fortune. The seven gods are in fact of diverse origin as some are originally from Buddhism, some are from Shinto, and still others come from Chinese tradition.

There are varying traditions of which gods actually make up the group but the established seven are:

  • Ebisu
  • Daikoku
  • Benten
  • Bishamon
  • Fukurokuju
  • Jurojin
  • Hotei

Although each generally represents good fortune, they also have particular characteristics and associations.

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The Seven Gods

Ebisu - is probably of Japanese origin, is a Shinto god, the patron of work, specifically tradesmen, farmers and fishermen, and is usually depicted wearing Japanese costume and headdress. He has a portly figure, large swollen earlobes, and he usually has a fishing rod in his right hand whilst in his left is a large, freshly caught fish - a tai (sea bream, sea bass or dorado), itself a symbol of good luck. Perhaps due to his successful catch, Ebisu is always smiling. In later tradition, Ebisu is identified with Hiruko, the first offspring of the gods Izanagi and Izananmi. Traditionally, Ebisu is celebrated in an annual feast held on the 20th of October.

Daikoku - is of Japanese origin, is the god of wealth, prosperity and the kitchen, the patron of farmers and leader of the Shichifukujin. In his right hand he carries the hammer of riches which can grant wishes and has a large bag of treasures slung over his shoulder. He is dark-skinned, is usually standing or sitting atop two sacks of rice and, like Ebisu, he has a full figure and large earlobes. He is traditionally associated with the Hindu god Shiva and the Buddhist god Mahakala.

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Seven Lucky Gods
Seven Lucky Gods
Amcaja (Public Domain)

Benten (or Benzaiten) - is of Hindu origin and the only one of the group who is female. She is the goddess of love, fertility and reasoning. She is usually depicted playing the biwa, a type of lute or guitar, and riding a dragon or sea-dragon to whom she married according to some traditions and, thereby, ended the dragon's attacks on the island of Enoshima. Her special messenger is a white snake and she is often associated with the sea where many of the shrines dedicated to her are located. For Buddhists, she is the patron of wealth, literature, and music, and she is also the embodiment of femininity.

Bishamon is the god of happiness & war, the patron of warriors & protector of the righteous.

Bishamon (or Bishamonten or Tamon) - is the god of happiness and war, is the patron of warriors and protector of the righteous. He is depicted in full Chinese armour and carrying a lance in his left hand. In his right hand he has a small pagoda building which represents a treasury. Traditionally he is associated with the Hindu and Buddhist deity Kubera or Vaisravana. Shiga, the temple city founded around the 6th century CE, was dedicated to the god in thanks after Shotoku Taishi won a battle at the site.

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Fukurokuju - is of Chinese origin but his Japanese name signifies happiness (fuku), wealth (roku), and longevity (ju); he is, therefore, known as the god of wisdom and longevity. Traditionally he is considered to have once been a mortal and lived as Taoist sage and is commonly attributed the power of resurrecting the dead. He is depicted as short in height but with a very high forehead and is usually to be found in the company of a stork or crane.

Jurojin - is also of Chinese origin and likewise god of longevity and wisdom; he is usually represented with a stag at his side, and he carries a long stick to which is attached a scroll containing all the wisdom of the world. Like Fukurokuju, legend states that he once lived on earth as a Taoist sage. He is also represented as an old man with a white beard but wears a scholar's headdress.

Seven Lucky Gods on Takarabune
Seven Lucky Gods on Takarabune
Hiroshige (Public Domain)

Hotei (or Hotei-osho) - is also originally from China, Hotei represents thrift and philanthropy, as well as contentment. He is perhaps the god who is portrayed in the most unflattering light as a fat, bald, and rather unkempt-looking Buddhist monk with a big exposed belly and large swollen earlobes. However, always chuckling and often surrounded by children, he is perhaps the happiest looking of the seven gods and lives up to his Chinese nickname as the 'Laughing Buddha'.


The seven gods might be appealed to at any time but one particular moment when they are looked out for is on New Year's Eve, the next day being considered a particularly auspicious day in the calendar. Riding on their takarabune or treasure ship they land in ports and bestow gifts on those lucky enough to come across them. These gifts traditionally include:

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  • a key to the gods' own storehouse
  • a hat that makes the wearer invisible
  • a purse that never runs out of coins
  • the hammer of Daikoku that brings forth a shower of gold coins
  • a straw raincoat that protects the wearer from evil spirits or kami
  • precious jewels
  • sacks and boxes of gold coins
  • rolls of brocade cloth
  • copper coins.

Representations In Art

Although the gods go back much earlier in time, in Japanese tradition the first representation of the gods as a group of seven is in the 16th century CE in a painting by a member of the Kano family commissioned by Tokugawa Ieyasu (1542-1616 CE). The gods are a particularly popular subject of Netsuke, the Japanese miniature sculptures carved most often in ivory and precious hardwoods and originally used as toggles.

Aside from being represented individually, the Shichifukujin are also shown as a group riding their treasure ship. The ship is typically represented with a single mast and sail on which is an oval shape or a gold coin or the Japanese character for good luck. The ship has a dragon's head at the prow and may be shown with a crane above and a turtle below, all three creatures being auspicious symbols.

The Shichifukujin are also popular protagonists in Japanese folk songs, paintings, and theatre, where they often possess objects with magical properties such as a hat that makes the wearer invisible and a purse that is never empty. Even today, posters and pictures of the gods are still popularly believed to bring good luck, and in shops and restaurants their statues remain a common sight.

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About the Author

Mark Cartwright
Mark is a full-time writer, researcher, historian, and editor. Special interests include art, architecture, and discovering the ideas that all civilizations share. He holds an MA in Political Philosophy and is the WHE Publishing Director.



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Cite This Work

APA Style

Cartwright, M. (2013, June 24). Seven Lucky Gods. World History Encyclopedia. Retrieved from

Chicago Style

Cartwright, Mark. "Seven Lucky Gods." World History Encyclopedia. Last modified June 24, 2013.

MLA Style

Cartwright, Mark. "Seven Lucky Gods." World History Encyclopedia. World History Encyclopedia, 24 Jun 2013. Web. 19 Jul 2024.