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From Lascaux to Brooklyn Hardcover – December 5, 2017

by Paul Rand (Author)
3.5 3.5 out of 5 stars 9 ratings
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“An instructive trip through the mind of one of America’s great designers.”—Communication Arts (1996)
 
Hailed upon its publication as “discriminating, erudite, and eclectic,” From Lascaux to Brooklyn is available to readers once again. First published in 1996, the year of Paul Rand’s death, the volume embarks on a wonderful journey from the time before graphic design to the author’s own studio work and beyond. An excellent companion to Rand’s Design, Form, and Chaos, this influential book awakens readers to the lessons of the cave paintings of Lascaux and demonstrates how this learning is later conveyed in artworks ranging from the Tower of Pisa to a Cézanne painting, an African sculpture, or a park in Brooklyn. Topics discussed include the relationship between art and business, the presentation of design concepts to prospective clients, the debate over typographic style, and the aesthetics of combinatorial geometry. This book engages and enlightens anyone interested in the practice or theory of graphic design.
Previous page
  1. Print length
    200 pages
  2. Language
    English
  3. Publisher
    Yale University Press
  4. Publication date
    December 5, 2017
  5. Dimensions
    10.2 x 7.7 x 0.8 inches
  6. ISBN-10
    8970591303
  7. ISBN-13
    978-0300230925
  8. See all details
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Editorial Reviews

Review

“Paul Rand was driven by a compulsion to play. He called it the Play Principle. It meant investing his work with wit and humor—and intuition. From Lascaux to Brooklyn, his last book, reveals in the title alone a sense of the absurd that made his otherwise logical work come alive.”—Steven Heller, author of Paul Rand

“Paul Rand observes the world from a perspective at once microscopic and vast, reminding us that to be modern means to look backward as well as forward, inside as well as out. As astonishing today as when it was first published, this book reminds us that design has the capacity to engage, enlighten—and endure.”—Jessica Helfand, Yale University

“As a practitioner myself for sixty years in the graphic design profession, I can honestly say that I have never observed anyone who so successfully designed as Paul Rand, over and over again.”—Ivan Chermayeff

“Paul Rand profoundly shaped the modern design professions with his teaching, writing, and practice. This classic book places graphic design within a grand continuum of human expression.”—Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum

About the Author

Paul Rand (1914–1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.

Product details

  • ASIN ‏ : ‎ 0300230923
  • Publisher ‏ : ‎ Yale University Press (December 5, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 200 pages
  • ISBN-10 ‏ : ‎ 8970591303
  • ISBN-13 ‏ : ‎ 978-0300230925
  • Item Weight ‏ : ‎ 2 pounds
  • Dimensions ‏ : ‎ 10.2 x 7.7 x 0.8 inches
  • Customer Reviews:
    3.5 3.5 out of 5 stars 9 ratings

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Paul Rand

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Customer reviews

3.5 out of 5 stars
3.5 out of 5
9 global ratings

Top reviews from the United States

N. Jacinto
5.0 out of 5 stars It's Not The Work, Its the Words
Reviewed in the United States on August 10, 2009
Verified Purchase
At first I was disappointed when i started SEE the images in this book. But then I started to read it and then it all made sense. As with almost everything Paul Rand has written, this is not a "portfolio showcase" it's more like "Why to I think the way a do". And believe it or not, 90% of the designers need to learn how to think rather then how to "do it". And it's all there in black and white (well not really) as simple to read it as to understand it, as to make it a "second skin"
Sure the 70's and 80's are long gone, but what matters then still matters today. So if you can buy "From Lascaux to Brooklyn" or "A Designer's Art" do it you will not regret it
3 people found this helpful
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Joshua T. Eadie
2.0 out of 5 stars Overall a dull read, but I guess if you have a ...
Reviewed in the United States on January 14, 2015
Verified Purchase
Not for me, but required in my course. Explains old theories around works of art across a broad spectrum. Overall a dull read, but I guess if you have a targeted need for information about one of the subjects then this book may be worth it
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S. Citron
4.0 out of 5 stars A must for Paul Rand afficionados
Reviewed in the United States on August 8, 2010
Verified Purchase
If you love and respect the work of Paul Rand, this book belongs in your collection.
One person found this helpful
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alex.rodas@level3.com
5.0 out of 5 stars Simply a must have. For every designers library!
Reviewed in the United States on June 7, 1999
I thought that this book sheds a different kind of light on the how and why, of design. Written by a true master that understands every aspect of what he did, and why. He delivers the message as astutely as he designed. Read it, you will not regret it!
6 people found this helpful
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